It is more “socially acceptable” to get married, have kids, have the long-term career, etc. And to settle down and get married is one of the main pillars.
I think if we just trust our guts and not rush into things, we can be happy in a relationship that is long-term and has the same commitment as marriage but without the piece of paper. A lot of divorces could have been prevented if they went against social convention and waited to get married, or not got married at all.